Studio
The team behind the portfolio.
Engineers and operators who build the systems our own holdings run on. When there is capacity left, it goes to a small number of outside operators and co-investors.
What we build
01
AI management systems
Models and agents pointed at work that actually happens — intake triage, drafting, QA, routing — with a person still holding the decisions that carry risk. Instrumented, so you can see what it did, what it cost, and where it was wrong.
02
Web that holds attention
Marketing sites and product surfaces that load fast, read well, and can be edited by the people who own them. Built so a price change doesn't turn into a change order.
03
Payments built for recurring revenue
Plans, trials, proration, and retries wired properly: quick checkout, dunning that recovers rather than churns, and a billing model finance can actually reconcile. PCI scope kept off your servers.
04
Marketing systems and optimization
Attribution you can defend, lifecycle campaigns that run without someone remembering to press send, and a testing loop pointed at the pages that carry revenue.
05
Bespoke accounting integrations
Point of sale, billing, and payroll connected into the ledger, with reconciliation that holds at close. The month stops being an archaeology project.
06
Operating automation
The manual steps between systems — rekeying, chasing, copying between tabs — replaced with something that runs on its own and says so when it breaks.
Why it exists
The studio was not built to sell hours. It was built because we needed the capability ourselves — to underwrite businesses other buyers pass on, and to be useful to founders whose constraint is distribution rather than product.
That has a practical consequence for anyone hiring us: everything here has been run on something we own, where we carried the downside of getting it wrong.
How we engage
- Capacity
- Strategically aligned
- Priority
- Portfolio, then partners, then clients
- Shape
- Retainer, project, or equity
- Handover
- You own the systems and the code